Event Design for Way Up North
Event Design
Europe’s leading wedding photography conference
- Event slides and screen presentations
- Name badges and lanyard design
- Event merch
- Printed materials for attendees
- Social media graphics and templates
- Ongoing design support to keep everything cohesive, on-brand, and beautiful
My goal is to make sure every touchpoint — online and in person — feels connected and intentional.
Way Up North is a wedding photography event held twice a year in different cities around Europe. It was founded by Cole Roberts in 2015 and has grown into one of the most inspiring creative gatherings in the industry.
The event brings together photographers and creatives from all over to connect, get inspired, and learn from some of the best in the field.
Each edition includes talks from amazing speakers, fun social gatherings, and the chance to explore a beautiful city with a like-minded community. It’s a really special space for anyone working in or around weddings — from photographers to planners, florists, and filmmakers.
What I Do
Ida doesn't just design; she solves problems.
Often, she addresses challenges before we even recognise them. Her work for Way Up North consistently surpasses our expectations, not by chance, but through keen insight and meticulous attention to detail.
Communication with Ida is refreshingly clear. She listens, truly listens, then transforms our ideas into visuals that capture the essence of our brand. Her design instincts are razor-sharp, producing work that connects deeply with our audience.
In event planning, deadlines are non-negotiable. With Ida, they're a non-issue. Her exceptional preparedness and foresight eliminate deadline stress entirely. She's so organised and forward-thinking that timing concerns simply don't arise. Ida doesn't just meet deadlines; she renders them irrelevant through meticulous planning and execution.
What distinguishes Ida is her genuine investment in our success. She's not an outsourced talent; she's an extension of our team. If you seek a designer who combines creativity, reliability, and a profound understanding of your vision, look no further than Ida. She delivers, plain and simple.”
Cole roberts, founder of Way Up North
